As part of IMG’s 20-year milestone celebrations, we paid tribute to the unsung heroes of healthcare — the nurses whose compassion, resilience, and dedication have shaped the institution’s success. The campaign honored their pivotal role in IMG’s journey while reaffirming the brand’s commitment to recognizing the professionals who make care possible every day.
To make the tribute truly personal, QG Group featured the name of every nurse in an animated social media video — later adapted into a poster displayed across hospital touchpoints. The gesture transformed appreciation into a powerful visual narrative, celebrating each nurse’s contribution while strengthening pride and unity within the IMG community
