AF Mpanga Advocates, previously affiliated with Bowmans, is a respected Ugandan law firm with deep expertise in financial and corporate law. To distinguish themselves from their former affiliate and strengthen their unique identity, the firm sought a refreshed brand presence that would reflect their heritage, dependability, and forward-looking vision. This transformation aimed to highlight not only their legacy of excellence but also their ability to inspire trust in a competitive and evolving legal landscape.
QG Group was tasked with creating a new brand identity for AF Mpanga Advocates as they transitioned from Bowmans. The work included designing a distinctive logo, building a cohesive colour system, and developing a digital and social media strategy aligned with the firm’s values. The rebrand balanced heritage with modernity, ensuring the firm’s reputation for excellence was reinforced while projecting confidence in its future. The result was a refreshed identity that celebrated legacy while positioning the firm for growth.
