QG Group’s award-winning legacy in strategic storytelling now meets a powerful new focus on MarTech innovation. This evolution builds on our strategic partnership with Belva Digital, a specialist technology firm with over 12 years of experience developing robust, Africa-centric digital solutions.
Through this transformation, QG Group has launched Adapt Digital Tech — our own dedicated digital and technology arm — delivering AI-driven MarTech, data solutions, and digital platforms that help brands thrive in a fast-changing world.
As part of the Publicis Africa Group and the wider Publicis Groupe, we bring proven systems, global best practice, and international scale — all grounded in over 30 years of understanding Uganda’s markets, culture, and creative nuance.
Whether we’re building your brand, crafting digital experiences, creating standout creative, or shaping media and influence, every project is handled with precision, rooted in purpose, and measured by results.
"Adapt delivers affordable, customisable tools for relationship management and influencer measurement. Their solutions let brands engage better, track impact credibly, and adapt to evolving needs; a game-changer for financial services."
"Adapt proves that MarTech can simplify complexity. Their ability to align data, strategy, and creativity into seamless customer experiences sets them apart as a partner for brands looking to scale with clarity and measurable results."
"Adapt’s innovative use of AI and automation shows how MarTech can transform African businesses. By personalising engagement and optimising processes, they empower brands to deliver consistent growth and stay competitive in digital markets."
"Adapt’s expertise in interoperability and collaboration stood out. By integrating systems like NIRA, they simplify onboarding and engagement, while their regional leadership ensures smooth partnerships and strategies that work across markets."
Fred Kithinzi
Evelyn Nyaruai