We believe technology is only powerful when it moves people.

. +

Years of Storytelling

. +

Combined Experience

. +

MarTech Certifications

. +

African Connected Markets

Glocal Thinking.
MarTech Delivery.

QG Group’s award-winning legacy in strategic storytelling now meets a powerful new focus on MarTech innovation. This evolution builds on our strategic partnership with Belva Digital, a specialist technology firm with over 12 years of experience developing robust, Africa-centric digital solutions.

Through this transformation, QG Group has launched Adapt Digital Tech — our own dedicated digital and technology arm — delivering AI-driven MarTech, data solutions, and digital platforms that help brands thrive in a fast-changing world.

As part of the Publicis Africa Group and the wider Publicis Groupe, we bring proven systems, global best practice, and international scale — all grounded in over 30 years of understanding Uganda’s markets, culture, and creative nuance.

Whether we’re building your brand, crafting digital experiences, creating standout creative, or shaping media and influence, every project is handled with precision, rooted in purpose, and measured by results.

The people driving client growth

Immaculate Kamya
Digital Director
Mark Musasizi
Digital Executive

What our clients say

"Adapt delivers affordable, customisable tools for relationship management and influencer measurement. Their solutions let brands engage better, track impact credibly, and adapt to evolving needs; a game-changer for financial services."

Goretti Masadde
CEO, Uganda Institute of Banking & Financial Services

"Adapt proves that MarTech can simplify complexity. Their ability to align data, strategy, and creativity into seamless customer experiences sets them apart as a partner for brands looking to scale with clarity and measurable results."

John Ssenkeezi
Digital Supervisor, National Social Security Fund

"Adapt’s innovative use of AI and automation shows how MarTech can transform African businesses. By personalising engagement and optimising processes, they empower brands to deliver consistent growth and stay competitive in digital markets."

Evelyn Nyaruai
Digital Transformation Partner, Belva Digital

"Adapt’s expertise in interoperability and collaboration stood out. By integrating systems like NIRA, they simplify onboarding and engagement, while their regional leadership ensures smooth partnerships and strategies that work across markets."

Billy Bisanga
Head Client & Digital Marketing, Absa Bank Uganda

Fred Kithinzi

Evelyn Nyaruai

Our Belva partners at a joint workshop